The campaign for the Marathon, which peaked with a 56’’ duration TV spot and a 28’’ cut version, seeks to set off all the personal reasons for which each contestant was motivated to participate in this major athletics event. The campaign aimed at approaching the Marathon, not as much through its historic, national and global value, but through the value it holds for each and every Greek. And thus, bring it closer to our heart.
Director Steve Krikris
D.O.P. Dimitris Kyriakou